Audience Measurement for Digital Signage: Exploring the Audience's Perspective

Jörg Müller, Keith Cheverst. Audience Measurement for Digital Signage: Exploring the Audience's Perspective. In Antonio Krüger, Tsvi Kuflik, editors, Ubiquitous Display Environments. Cognitive Technologies, pages 143-160, Springer, 2012. [doi]

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