Extension of the Sethi Model to the Advertising of Digital Products

A. Murray, A. B. MacIsaac. Extension of the Sethi Model to the Advertising of Digital Products. In Catherine Bonnet, Bozenna Pasik-Duncan, Hitay Ă–zbay, Qing Zhang 0003, editors, 2015 Proceedings of the Conference on Control and its Applications, Paris, France, July 8-10, 2015. pages 483-490, SIAM, 2015. [doi]

Abstract

Abstract is missing.