Enhancing Brand Equity Through Flow and Telepresence: A Comparison of 2D and 3D Virtual Worlds

Fiona Fui-Hoon Nah, Brenda Eschenbrenner, David DeWester. Enhancing Brand Equity Through Flow and Telepresence: A Comparison of 2D and 3D Virtual Worlds. MIS Quarterly, 35(3):731-747, 2011. [doi]

Abstract

Abstract is missing.