Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Harikesh S. Nair, Sanjog Misra, William J. Hornbuckle IV, Ranjan Mishra, Anand Acharya. Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation. Marketing Science, 36(5):699-725, 2017. [doi]

Abstract

Abstract is missing.