The television of abundance arrives: cable choices and interest maximization

Kimberly A. Neuendorf, Leo W. Jeffres, David J. Atkin. The television of abundance arrives: cable choices and interest maximization. Telematics and Informatics, 17(2):169-197, 2000. [doi]

Authors

Kimberly A. Neuendorf

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Leo W. Jeffres

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David J. Atkin

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