(M)ad to See Me?: Intelligent Advertisement Placement: Balancing User Annoyance and Advertising Effectiveness

Ngoc Thi Nguyen, Agustin Zuniga, Hyowon Lee 0001, Pan Hui, Huber Flores, Petteri Nurmi. (M)ad to See Me?: Intelligent Advertisement Placement: Balancing User Annoyance and Advertising Effectiveness. IMWUT, 4(2), 2020. [doi]

@article{NguyenZLHFN20,
  title = {(M)ad to See Me?: Intelligent Advertisement Placement: Balancing User Annoyance and Advertising Effectiveness},
  author = {Ngoc Thi Nguyen and Agustin Zuniga and Hyowon Lee 0001 and Pan Hui and Huber Flores and Petteri Nurmi},
  year = {2020},
  doi = {10.1145/3397324},
  url = {https://doi.org/10.1145/3397324},
  researchr = {https://researchr.org/publication/NguyenZLHFN20},
  cites = {0},
  citedby = {0},
  journal = {IMWUT},
  volume = {4},
  number = {2},
}