Makuochi Nkwo, Rita Orji, Joshua C. Nwokeji, Chinenye Ndulue. E-Commerce Personalization in Africa: A Comparative Analysis of Jumia and Konga. In Rita Orji, Maurits Kaptein, Jaap Ham, Kiemute Oyibo, Joshua C. Nwokeji, editors, Proceedings of the Third International Workshop on Personalization in Persuasive Technology co-located with the 13th International Conference on Persuasive Technology, PPT@PERSUASIVE 2018, Waterloo, Canada, April 16, 2018. Volume 2089 of CEUR Workshop Proceedings, pages 68-76, CEUR-WS.org, 2018. [doi]
Abstract is missing.