The effect of risk attitude on product choices

Ikuya Nomura, Yasushi Onuki, Kazuyuki Samejima, Yuichi Washida, Kazuhiro Ueda, Hiroyuki Okada, Takashi Omori. The effect of risk attitude on product choices. In Laura A. Carlson, Christoph Hölscher, Thomas F. Shipley, editors, Proceedings of the 33th Annual Meeting of the Cognitive Science Society, CogSci 2011, Boston, Massachusetts, USA, July 20-23, 2011. cognitivesciencesociety.org, 2011. [doi]

Abstract

Abstract is missing.