Choosing unknown goods: An fMRI study of product choice

Ikuya Nomura, Kazuyuki Samejima, Kazuhiro Ueda, Yuichi Washida, Hiroyuki Okada, Takashi Omori. Choosing unknown goods: An fMRI study of product choice. In Naomi Miyake, David Peebles, Richard P. Cooper, editors, Proceedings of the 34th Annual Meeting of the Cognitive Science Society, CogSci 2012, Sapporo, Japan, August 1-4, 2012. cognitivesciencesociety.org, 2012. [doi]

Abstract

Abstract is missing.