Examining Online Brand Image Dimensions from Hotel Managers and Customers Perspectives in Relation to Herzberg's Two-Factor Theory

Duangthida Nunthapirat, Andrew Lockwood, Brigitte Stangl, Hesham Al-Sabbahy. Examining Online Brand Image Dimensions from Hotel Managers and Customers Perspectives in Relation to Herzberg's Two-Factor Theory. In Zheng Xiang 0001, Iis Tussyadiah, editors, Information and Communication Technologies in Tourism 2014, ENTER 2014, Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014. pages 693-706, Springer, 2014. [doi]

Abstract

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