The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences

Heather L. O Brien. The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences. Interacting with Computers, 22(5):344-352, 2010. [doi]

@article{OBrien10,
  title = {The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences},
  author = {Heather L. O Brien},
  year = {2010},
  doi = {10.1016/j.intcom.2010.04.001},
  url = {http://dx.doi.org/10.1016/j.intcom.2010.04.001},
  researchr = {https://researchr.org/publication/OBrien10},
  cites = {0},
  citedby = {0},
  journal = {Interacting with Computers},
  volume = {22},
  number = {5},
  pages = {344-352},
}