An Analysis of Email Marketing Practices of International Hotel Chains: Compliance with Legislative Requirements?

Peter O Connor. An Analysis of Email Marketing Practices of International Hotel Chains: Compliance with Legislative Requirements?. In Martin Hitz, Marianna Sigala, Jamie Murphy, editors, Information and Communication Technologies in Tourism, ENTER 2006, Proceedings of the International Conference in Lausanne, Switzerland, 2006. pages 487-496, Springer, 2006. [doi]

Abstract

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