"I Want to Go There Too!" Evaluating Social Media Influencer Marketing Effectiveness: A Case Study of Hokkaido's DMO

Yi Xuan Ong, Naoya Ito. "I Want to Go There Too!" Evaluating Social Media Influencer Marketing Effectiveness: A Case Study of Hokkaido's DMO. In Juho Pesonen, Julia Neidhardt, editors, Information and Communication Technologies in Tourism 2019, ENTER 2019, Proceedings of the International Conference in Nicosia, Cyprus, January 30-February 1, 2019. pages 132-144, Springer, 2019. [doi]

Abstract

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