A User-Centered Approach in Designing NFC Couponing Platform: The Case Study of CMM Applications

Antonio Opromolla, Andrea Ingrosso, Valentina Volpi, Mariarosaria Pazzola, Carlo Maria Medaglia. A User-Centered Approach in Designing NFC Couponing Platform: The Case Study of CMM Applications. In Fiona Fui-Hoon Nah, editor, HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings. Volume 8527 of Lecture Notes in Computer Science, pages 360-370, Springer, 2014. [doi]

Abstract

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