Market Orientation, Internal Process, and External Network: A Qualitative Comparative Analysis of Key Decisional Alternatives in the New Service Development

Andrea Ordanini, Paul P. Maglio. Market Orientation, Internal Process, and External Network: A Qualitative Comparative Analysis of Key Decisional Alternatives in the New Service Development. Decision Sciences, 40(3):601-625, 2009. [doi]

Abstract

Abstract is missing.