Learning to target: what works for behavioral targeting

Sandeep Pandey, Mohamed Aly, Abraham Bagherjeiran, Andrew O. Hatch, Peter Ciccolo, Adwait Ratnaparkhi, Martin Zinkevich. Learning to target: what works for behavioral targeting. In Craig Macdonald, Iadh Ounis, Ian Ruthven, editors, Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011. pages 1805-1814, ACM, 2011. [doi]

Abstract

Abstract is missing.