An Empirical Study on Predicting User Purchase Intention on the Creative Product: A Case of Apparel

Chen Pang, Xiaofen Ji. An Empirical Study on Predicting User Purchase Intention on the Creative Product: A Case of Apparel. In Fei Yu, Qi Luo, Yongjun Chen, Zhigang Chen, editors, Proceedings of The International Symposium on Electronic Commerce and Security, ISECS 2008, August 3-5, 2008, Guangzhou, China. pages 608-611, IEEE Computer Society, 2008. [doi]

Abstract

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