Factors affecting Herd Behaviour in Buying Decisions influenced by Online Communities

Natascha Pavlovic. Factors affecting Herd Behaviour in Buying Decisions influenced by Online Communities. In 24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018. Association for Information Systems, 2018. [doi]

Abstract

Abstract is missing.