Natascha Pavlovic. Factors affecting Herd Behaviour in Buying Decisions influenced by Online Communities. In 24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018. Association for Information Systems, 2018. [doi]
@inproceedings{Pavlovic18, title = {Factors affecting Herd Behaviour in Buying Decisions influenced by Online Communities}, author = {Natascha Pavlovic}, year = {2018}, url = {https://aisel.aisnet.org/amcis2018/SocialComputing/Presentations/12}, researchr = {https://researchr.org/publication/Pavlovic18}, cites = {0}, citedby = {0}, booktitle = {24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018}, publisher = {Association for Information Systems}, isbn = {978-0-9966831-6-6}, }