Effectiveness of Mobile Phone Customer Retention Strategies

Jianping Peng, Shaoling Zhang, Jing Quan, Zenghui Wei. Effectiveness of Mobile Phone Customer Retention Strategies. In 11th Wuhan International Conference on E-Business, WHICEB 2012, Wuhan, China, May 26-27, 2012. pages 63, Association for Information Systems, 2012. [doi]

Abstract

Abstract is missing.