Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement

Lifang Peng, Weiguo Zhang, Xiaorong Wang, Shuyi Liang. Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement. Information & Management, 56(2):317-328, 2019. [doi]

Abstract

Abstract is missing.