Social Influence in Recommendation Agents: Creating synergies between Multiple Recommendation Sources for Online Purchases

Jella Pfeiffer, Izak Benbasat. Social Influence in Recommendation Agents: Creating synergies between Multiple Recommendation Sources for Online Purchases. In 20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, June 10-13, 2012. pages 99, 2012. [doi]

Abstract

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