Click Me If You Can! - When Do Users Follow a Call to Action in an Online Message?

Thomas Pfeiffer, Heike Theuerling, Michaela Kauer. Click Me If You Can! - When Do Users Follow a Call to Action in an Online Message?. In Louis Marinos, Ioannis G. Askoxylakis, editors, Human Aspects of Information Security, Privacy, and Trust - First International Conference, HAS 2013, Held as Part of HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013. Proceedings. Volume 8030 of Lecture Notes in Computer Science, pages 155-166, Springer, 2013. [doi]

Abstract

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