Gregory Piatetsky-Shapiro, Brij M. Masand. Estimating Campaign Benefits and Modeling Lift. In KDD. pages 185-193, 1999. [doi]
@inproceedings{Piatetsky-ShapiroM99,
title = {Estimating Campaign Benefits and Modeling Lift},
author = {Gregory Piatetsky-Shapiro and Brij M. Masand},
year = {1999},
doi = {10.1145/312129.312225},
url = {http://doi.acm.org/10.1145/312129.312225},
tags = {modeling},
researchr = {https://researchr.org/publication/Piatetsky-ShapiroM99},
cites = {0},
citedby = {0},
pages = {185-193},
booktitle = {KDD},
}