A Conjoint Analysis of Attributes Affecting the Likelihood of Technology Use

Anna Elisabeth Pohlmeyer, Lucienne T. M. Blessing. A Conjoint Analysis of Attributes Affecting the Likelihood of Technology Use. In Aaron Marcus, editor, Design, User Experience, and Usability. Theory, Methods, Tools and Practice - First International Conference, DUXU 2011, Held as Part of HCI International 2011, Orlando, FL, USA, July 9-14, 2011, Proceedings, Part II. Volume 6770 of Lecture Notes in Computer Science, pages 303-312, Springer, 2011. [doi]

Abstract

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