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An Investigation into the Effectiveness of Big Data in Organizations, the Use of Customer Data, and the Ethical Implications of the Data Economy

Robert D. Polding, Maria Eizaguirre Dieguez. An Investigation into the Effectiveness of Big Data in Organizations, the Use of Customer Data, and the Ethical Implications of the Data Economy. In ISEEIE 2021: International Symposium on Electrical, Electronics and Information Engineering, Seoul Republic of Korea, February 19 - 21, 2021. pages 599-607, ACM, 2021. [doi]

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