Reversing the Trend of Commoditization: A Case Study of the Strategic Planning and Management of a Call Center

Brad Poulson, Jimmy C. Huang, Sue Newell, Robert D. Galliers. Reversing the Trend of Commoditization: A Case Study of the Strategic Planning and Management of a Call Center. In ICEIS (1). pages 396-402, 2004.

Abstract

Abstract is missing.