Customer Lifetime Value and Defection Possibility Prediction Model Using Machine Learning: An Application to a Cloud-Based Software Company

Niken Prasasti, Masato Okada, Katsutoshi Kanamori, Hayato Ohwada. Customer Lifetime Value and Defection Possibility Prediction Model Using Machine Learning: An Application to a Cloud-Based Software Company. In Ngoc Thanh Nguyen, Boonwat Attachoo, Bogdan Trawinski, Kulwadee Somboonviwat, editors, Intelligent Information and Database Systems - 6th Asian Conference, ACIIDS 2014, Bangkok, Thailand, April 7-9, 2014, Proceedings, Part II. Volume 8398 of Lecture Notes in Computer Science, pages 62-71, Springer, 2014. [doi]

Abstract

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