Audience selection for on-line brand advertising: privacy-friendly social network targeting

Foster Provost, Brian Dalessandro, Rod Hook, Xiaohan Zhang, Alan Murray. Audience selection for on-line brand advertising: privacy-friendly social network targeting. In John F. Elder IV, Françoise Fogelman-Soulié, Peter Flach, Mohammed Zaki, editors, Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Paris, France, June 28 - July 1, 2009. pages 707-716, ACM, 2009. [doi]

Abstract

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