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Virtual Reality in Marketing: Technological and Psychological immersion

Anna Carolina Muller Queiroz, Alexandre Moreira Nascimento, Thomas Brashear Alejandro, Romero Tori, Vinicius Veloso de Melo, Fernando de Souza Meirelles, Maria Isabel da Silva Leme. Virtual Reality in Marketing: Technological and Psychological immersion. In 24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018. Association for Information Systems, 2018. [doi]

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