Factors Influencing Consumer Responses to Marketing Gamification

Bhupesh Raj, Deepak Gupta. Factors Influencing Consumer Responses to Marketing Gamification. In 2018 International Conference on Advances in Computing, Communications and Informatics, ICACCI 2018, Bangalore, India, September 19-22, 2018. pages 1538-1542, IEEE, 2018. [doi]

Abstract

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