Evaluating IT in the Independent Financial Services Sector in the UK Taking Into Consideration Marketing Orientation and Strategic Typology - researchr publication

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Ashok Ranchhod, Raymond Hackney, Tamer Awad. Evaluating IT in the Independent Financial Services Sector in the UK Taking Into Consideration Marketing Orientation and Strategic Typology. In 9th Americas Conference on Information Systems, AMCIS 2003, Tampa, FL, USA, August 4-6, 2003. pages 182, Association for Information Systems, 2003. [doi]

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