Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain

Ram Rao, Brian Wansink, Sanjay Jain. Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain. Marketing Science, 31(1):52-58, 2012. [doi]

Abstract

Abstract is missing.