The effects of the integration of external and internal communication features in digital magazines on consumers' magazine attitude

Fabiƫnne Rauwers, Hilde A. M. Voorveld, Peter C. Neijens. The effects of the integration of external and internal communication features in digital magazines on consumers' magazine attitude. Computers in Human Behavior, 61:454-462, 2016. [doi]

Abstract

Abstract is missing.