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Maximizing revenue for publishers using header bidding and ad exchange auctions

Jason Rhuggenaath, Reza Refaei Afshar, Alp Akcay, Yingqian Zhang, Uzay Kaymak, Fatih Çolak, Muratcan Tanyerli. Maximizing revenue for publishers using header bidding and ad exchange auctions. Oper. Res. Lett., 49(2):250-256, 2021. [doi]

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