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Jason Rhuggenaath, Reza Refaei Afshar, Alp Akcay, Yingqian Zhang, Uzay Kaymak, Fatih Çolak, Muratcan Tanyerli. Maximizing revenue for publishers using header bidding and ad exchange auctions. Oper. Res. Lett., 49(2):250-256, 2021. [doi]
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