Daniel Richter, Michael Schäfermeyer. Social media marketing on multiple services - the case of the student run organisation aiesec. In Virpi Kristiina Tuunainen, Matti Rossi, Joe Nandhakumar, editors, 19th European Conference on Information Systems, ECIS 2011, Helsinki, Finland, June 9-11, 2011. pages 260, 2011. [doi]
Abstract is missing.