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Psycho-Analytical Considerations in Internet Marketing - Focusing on Human Needs And Personal Trust

Felix Rimbach, Udo Bleimann, Steven Furnell. Psycho-Analytical Considerations in Internet Marketing - Focusing on Human Needs And Personal Trust. In Udo Bleimann, Paul Dowland, Steven Furnell, Oliver Schneider, editors, Eighth International Network Conference (INC 2010), Heidelberg, Germany, July 6-8, 2010. Proceedings. pages 345-354, University of Plymouth, 2010. [doi]

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