Response-Based Segmentation Using Finite Mixture Partial Least Squares - Theoretical Foundations and an Application to American Customer Satisfaction Index Data

Christian M. Ringle, Marko Sarstedt, Erik A. Mooi. Response-Based Segmentation Using Finite Mixture Partial Least Squares - Theoretical Foundations and an Application to American Customer Satisfaction Index Data. In Robert Stahlbock, Sven F. Crone, Stefan Lessmann, editors, Data Mining - Special Issue in Annals of Information Systems. Volume 8 of Annals of Information Systems, pages 19-49, Springer, 2010. [doi]

Abstract

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