The Relationship between E-Marketing Strategy and E-Performance: A Conceptual Framework

Paulo Rita, Luis Filipe Lages, Carmen Lages. The Relationship between E-Marketing Strategy and E-Performance: A Conceptual Framework. In Proceedings of the IADIS International Conference WWW/Internet 2003, ICWI 2003, Algarve, Portugal, November 5-8, 2003. pages 37-44, IADIS, 2003.

Abstract

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