The rise of intrusive online advertising and the response of user experience research at Yahoo!

Christian Rohrer, John Boyd. The rise of intrusive online advertising and the response of user experience research at Yahoo!. In Elizabeth Dykstra-Erickson, Manfred Tscheligi, editors, Extended abstracts of the 2004 Conference on Human Factors in Computing Systems, CHI 2004, Vienna, Austria, April 24 - 29, 2004. pages 1085-1086, ACM, 2004. [doi]

Abstract

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