Rómer Rosales, Haibin Cheng, Eren Manavoglu. Post-click conversion modeling and analysis for non-guaranteed delivery display advertising. In Eytan Adar, Jaime Teevan, Eugene Agichtein, Yoelle Maarek, editors, Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, Seattle, WA, USA, February 8-12, 2012. pages 293-302, ACM, 2012. [doi]
Abstract is missing.