Branded online interaction aesthetics: strengthening brand image via dynamic design

Virpi Roto, Mikael Wiberg, Siiri Sarkola. Branded online interaction aesthetics: strengthening brand image via dynamic design. In Tone Bratteteig, Frode Eika Sandnes, editors, Proceedings of the 10th Nordic Conference on Human-Computer Interaction, Oslo, Norway, September 29 - October 3, 2018. pages 385-396, ACM, 2018. [doi]

Abstract

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