Analytical study of low-income consumers' purchase behaviour for developing marketing strategy

Gobinda Roy, Rajarshi Debnath, Partha Sarathi Mitra, Avinash K. Shrivastava. Analytical study of low-income consumers' purchase behaviour for developing marketing strategy. Int. J. Systems Assurance Engineering and Management, 12(5):895-909, 2021. [doi]

Abstract

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