Irene Luque Ruiz, Gonzalo Cerruela García, Miguel Ángel Gómez-Nieto. Red Thread. An NFC Solution for Attracting Students and Engaging Customers. In Carmelo R. García, Pino Caballero-Gil, Mike Burmester, Alexis Quesada-Arencibia, editors, Ubiquitous Computing and Ambient Intelligence - 10th International Conference, UCAmI 2016, San Bartolomé de Tirajana, Gran Canaria, Spain, November 29 - December 2, 2016, Proceedings, Part II. Volume 10070 of Lecture Notes in Computer Science, pages 263-274, 2016. [doi]
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