Sunghan Ryu, Kyungmin Choi, Daegon Cho. A Stirring Effect of the Loss Leader Strategy in a Two-Sided Online Platform. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]
Abstract is missing.