The QoE alchemy: Turning quality into money. Experiences with a refined methodology for the evaluation of willingness-to-pay for service quality

Andreas Sackl, Sebastian Egger, Patrick Zwickl, Peter Reichl. The QoE alchemy: Turning quality into money. Experiences with a refined methodology for the evaluation of willingness-to-pay for service quality. In Ian S. Burnett, editor, Fourth International Workshop on Quality of Multimedia Experience, QoMEX 2012, Melbourne, Australia, July 5-7, 2012. pages 170-175, IEEE, 2012. [doi]

Abstract

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