Multichannel Digital Marketing Optimizations through Big Data Analytics in the Tourism and Hospitality Industry

Damianos P. Sakas, Dimitrios P. Reklitis, Marina C. Terzi, Costas Vassilakis. Multichannel Digital Marketing Optimizations through Big Data Analytics in the Tourism and Hospitality Industry. JTAER, 17(4):1383-1408, 2022. [doi]

Abstract

Abstract is missing.