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A Pipeline for Measuring Brand Loyalty Through Social Media Mining

Hazem Samoaa, Barbara Catania. A Pipeline for Measuring Brand Loyalty Through Social Media Mining. In Tomás Bures, Riccardo Dondi, Johann Gamper, Giovanna Guerrini, Tomasz Jurdzinski, Claus Pahl, Florian Sikora, Prudence W. H. Wong, editors, SOFSEM 2021: Theory and Practice of Computer Science - 47th International Conference on Current Trends in Theory and Practice of Computer Science, SOFSEM 2021, Bolzano-Bozen, Italy, January 25-29, 2021, Proceedings. Volume 12607 of Lecture Notes in Computer Science, pages 489-504, Springer, 2021. [doi]

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