Hamed Qahri Saremi, Ali Reza Montazemi. Negativity Bias in the effects of eWOM Reviews: an Elaboration likelihood Perspective in Online Service Adoption Context. In Frantz Rowe, Redouane El Amrani, Moez Limayem, Sue Newell, Nancy Pouloudi, Eric van Heck, Ali El Quammah, editors, 28th European Conference on Information Systems - Liberty, Equality, and Fraternity in a Digitizing World, ECIS 2020, Marrakech, Morocco, June 15-17, 2020. 2020. [doi]
Abstract is missing.